Advertising Appeals!

For most companies the way they get their product across to the customers that they want to reach is through commercials.  Commercials are usually annoying and some people including me automatically switch channels whenever commercials come on.  Yet during the super bowl I tune in to watch the commercials because they are new and usually the best ones.  So the best way to get customers to see your product is usually during the super bowl or you get a catchy song to go with your advertisement.  According to Ads of the World the best ways to appeal to customers are emotional appeal, personal, social, fear, human, sex, scarcity, rational, and music appeal. How is it that the annoying commercials are the ones that you here people singing the jingle to?  It's because the tune is so catchy, they repeat it over and over again, and it is easy to remember.  So think about any advertisement off the top of your head and see if you can just remember the jingle that goes with it.  Mine is "Like a good neighbor, state farm is there."